I'm AJ — a product manager based in Munich with a background in founding, venture capital, and product. I combine engineering rigour with entrepreneurial speed to take products from zero to launch and beyond.
Built the strategic case for repositioning Omega-3 from a single SKU to a multi-product platform targeting life-stage specific needs, starting with the prenatal segment.
The business had hit structural growth limits with a single, undifferentiated Omega-3 SKU. High churn in the 28-35 female cohort revealed a major life-stage gap in the portfolio that competitors were already exploiting.
Repositioned Omega-3 as an ingredient platform. Identified algae-sourced DHA as a key differentiator to unlock vegan and premium segments. Developed a 3-phase GTM roadmap starting with a prenatal "Complex Hero" product.
Portfolio matrix analysis · Customer feedback mining · Amazon market analysis · Bottom-up market sizing · GTM roadmap
Replaced a manual stack of ERP exports, spreadsheets, and emails with a custom PIM for 3,000+ SKUs across four regulated industries.
PrecisionSense relied on ERP for transactional data, but product descriptive and compliance data lived in scattered systems, requiring 20 hours/week of manual gathering. Data update speeds were slow and audit trails didn't exist.
Led product definition for a custom PIM designed around a "vanilla architecture" principle to minimize external dependencies. Focused on 5 core modules: ETL onboarding, parent-child data model, RBAC and audit trail, asset management, and full export capability.
Build-vs-buy analysis · Architecture design · Requirement scoping · ETL migration · Go-to-market rollout
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How I work
Good product work starts with understanding the problem clearly before reaching for a solution. The rest tends to follow.
User interviews, support tickets, data — everything gets read before a spec is written. I spend more time here than most, because it pays off later.
Good ideas don't always get funded. I write honest ROI estimates and clear risk analysis — the kind that make decisions easier, not harder.
Specs engineers want to read, design context that unlocks creativity, blockers cleared before they become fires. Delivery is a team sport.
Every launch is a learning opportunity. I document what worked and what didn't so the next team doesn't start from zero.
What I'm good at
From SQL to Figma to stakeholder presentations — I cover more ground than a typical PM because I've built, invested, and shipped.
I'm Ajay Vaidhyanathan Swaminathan — most people call me AJ. I started as an engineer, founded a mobile
product studio in Chennai, moved into venture capital in Munich, and landed firmly in product. That path gives
me something most PMs don't have: I understand how founders think, how investors evaluate bets, and how
engineers actually build.
Most recently at DreamDriven (B2C venture builder), with prior experience at Mountain
Alliance (PE/VC) and Colayer. Before that, I founded Fluxdart
Technology, where I owned the full product lifecycle for 5+ mobile apps. Based in Munich,
Germany — open to hybrid or remote roles across Europe.
I've been the founder. I know what it feels like to own the whole product — discovery, trade-offs, and shipping under pressure. I bring that ownership into every PM role.
I've evaluated investments. Time at Mountain Alliance means I think in unit economics, market sizing, and competitive dynamics — not just user stories.
I build and I analyse. SQL, Python, Figma, ReactJS — I can work directly with data and design, not just manage people who do.
I work in two languages. English and German (B2) — comfortable in international and European teams.
I read every message personally and reply within a day. If you're building something interesting in Europe and need a PM who can think like a founder — let's talk.
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