Ideas,
Built
Differently.

Working closely with founders and teams to ship products that merge design, engineering, and long-term value.

40+Projects
shipped
6+Years of
experience
Portrait of Ajay Vaidhyanathan

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Start small, grow big

About Me (&)
My Journey

Years ago I shipped my first side project. What happened after that is easier to show than explain.

  1. 19

    Curiosity turned into code

    A first website, a lot of broken layouts and the moment I realised I wanted to build things for a living.

  2. 20

    First real projects

    First real client. First real deadline. Learning that shipping is a skill of its own.

  3. 22

    Going deeper into product

    From features to systems. Design, data and architecture stopped being separate conversations.

  4. 23

    Shipping for teams

    Working with founders and product teams, owning builds end to end from the first sketch to launch.

  5. 24

    Starting Lexora

    Taking everything I learned and putting it into a product of my own.

  6. 26

    The journey continues

    Still obsessed. Now figuring out how AI fits into the way great products get built.

How I work

From First Call
to Launch Day

01 / 04

01

Discover

A focused call and a short audit. We agree on goals, scope and what success looks like.

Week 1
02

Design

Flows, wireframes and a design system aligned with your brand before a line of code.

Week 1–2
03

Build

Small iterations you can click through every few days. No black box, no surprises.

Week 2–5
04

Launch

Testing, performance, analytics and a calm launch. Then we keep improving.

Week 6

Ready when
you are.

What
You Get?

Capabilities overview

Strategy, precision, and Product EngineeringFast, scalable web apps with clean architecture your team can keep building on. engineering combined - turning Growth-Ready SetupSolid structure, speed and analytics so the product can grow with you. your ideas into a powerful digital Custom IntegrationsAPIs, AI models and third-party tools wired together into one smooth workflow. product Interaction & MotionSmooth, purposeful animation that makes the product feel alive and easy to use. that feels effortless. Performance & QualityFaster, cleaner, tested and built to last with solid technical foundations.

Services

Solutions
That Deliver

Same quality, same attention to detail. The only difference is the scope of what we build together.

Starter Build

5,000

A clean MVP or website, ready to launch in a few weeks.

  • Up to 6 screens or pages
  • Design system setup
  • Mid-level animations and interactions
  • Analytics and SEO basics
  • Launch within two to three weeks
Get started

Custom Project

Let’s talk

High-end product development for complex projects.

  • Advanced interaction and animation systems
  • Scalable architecture and data models
  • AI features and integrations
  • API-driven and multi-platform builds
  • 30 days post-launch support included
Start a conversation
Testimonials

From People
I’ve Worked with

LexoraNorthwindBrightpathFieldnoteKestrelArcadia LabsMonolithParcel

Trusted long-term collaborator.

Placeholder testimonial. A short quote about working together: communication, speed, quality and the result for the team.

Client NameRole, Company

Thinks through the entire product.

Placeholder testimonial. What stood out: thinking beyond the ticket, caring about the user and shipping without compromises.

Client NameRole, Company

Reliable, sharp and easy to work with.

Placeholder testimonial. A few words about reliability, ownership and how the collaboration felt day to day.

Client NameRole, Company

Clear ownership from day one.

Placeholder testimonial. How the project was led, the technical decisions taken and the outcome it delivered.

Client NameRole, Company

Detail-obsessed in the best way.

Placeholder testimonial. Mention the polish, the motion and the small details that made the difference.

Client NameRole, Company
FAQ

Got any
questions?

Still unsure? Write me directly.

What do you usually build?

Web apps, SaaS products, marketing sites and internal tools. Placeholder answer: describe the kind of projects you enjoy most.

Already have a product that needs work?

That’s a big part of what I do. Whether it needs a structural cleanup, new features or better performance, we start with an honest review.

What’s the process from start to launch?

It starts with a conversation about goals, timeline and scope. Then planning, design alignment, build in small iterations and a smooth launch.

Do you work under NDA?

Yes. Confidentiality is standard and I’m happy to sign an NDA before we talk details.

Do you handle design, or only development?

Engineering is my core strength, but I care a lot about design and work closely with designers, or take the design lead on smaller scopes.

What does ongoing support look like?

You get a dedicated block of hours each month for new features, improvements and maintenance, with clear reporting.

How do you handle revisions and feedback?

Revisions are built into the process, not an afterthought. Short feedback loops keep everyone aligned.

Not sure which plan fits your project?

No stress. Reach out at hello@getlexora.de and tell me what you have in mind. I’ll help you figure out the best fit.

Transform Your
Product
Experience
Journey

Every product has room to grow. You get a clear view of what works, what holds you back and how to move toward a setup that feels faster, lighter and easier to manage.

Have something in mind?